<META CONTENT=\a friend asked the question on the website to promote, but I found a problem, many of my friends did not explicitly aim to promote, do not even know why their promotion, how could a good promotional effect? And promotion of different purposes, different methods of its strategy. Today it on and tell you about the website to promote the basic purpose of the six basic strategies and methods.
1, raising brand awareness
many sites, especially the very personal attention to brand-building site, in fact,UGG Classic Tall Boots, build their own website branding is very important, especially when Web site traffic reaches a certain height. Brand awareness it means to let everybody know your site, mention a thing, immediately think of you. For example, read the news that everyone will think of Sina; one would think that owners and portals through admin5; one would think that the promotion push.
To reach so we all know the effects, the most direct way is to increase the exposure rate as much as possible, you can not control whether users on your site, but must let the user know your website. Here are five common branding approach:
1, soft-Man promotion. Two aspects, on the one hand and writing some of web site positioning and consistent, practical value to users of the article. What other website dynamic and timely push to the major media-related press release.
2, Cooperative Extension. Lot of cooperation with other sites, in particular brands. For example, the exchange of brand advertising, to do the show in a variety of support media.
3, the major landing site station.
4, pay for brand advertising.
5, other promotion. Planning events such as marketing, to accept magazines, TV interviews and so on.
Second, enhance the flow
For most sites,Ugg Boots, the flow is fundamental. But the different levels of Web site to enhance the flow is different. Said here is the level of traffic to the site itself and the requirements of the target base. For example, a flow of zero new station, casually made a few soft flow of the text may be enough to bring him and enjoy. But for Sina this station, the day millions of traffic,Tiffany Beautifully decorated single starfish bracelet, he had no substantive effect. So, for the flow of promotion, the case must be based on their own to formulate their own situation to promote the program. If the flow base and the book itself, almost the same indicators that can be done by conventional methods may be. If their traffic base and goals that much difference, then the integration of their own resources to effectively conduct in-depth cooperation in the promotion, or even a paid promotion.
As much traffic to promote the method, not one by one, introduced here, we more online learning, are also welcome to discuss with the author.
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Third, to enhance sales
usually sales promotion purposes, common in mall and storefront, this time may not simply extend to blend into the sales concept, because Let others know when you stand, or visit your station is not the most important, let him produce consumer behavior is the key. That is the key selling what? In fact, for sale, the most critical is not selling products,nightfall uggs boot chestnut, but the sales person, when someone who recognized you, it will accept your product. Even if you sell the stone, he will accept. So for this promotion, should be to build credibility and reputation-based. For example, soft paper marketing, forum marketing, blog marketing, word of mouth marketing are a great choice. Give an example of the author’s own bar:
few years ago I have been selling online game online game Lineage 2 coins, currency used game business as a lot of time, competition is fierce, but was not yet secure transactions such as payment of Po platform, network integrity is very low. Therefore, in view of the circumstances,20 PCS of Lacoste polo shirts Women’s Short Sleeve, I decided to to establish brand awareness, build credibility mainly as a way to drive sales. Specific way is a hot topic for the game and events, writing a series to resonate or controversial articles posted to the largest online game portal: 17,173. Was written by very frequent, almost day one, and even then I set up specifically for the 17 173 column area home in the recommendation. Should be said that the strategy is correct, then the author’s reputation and turnover are among the best in the industry for not only products to sell at high prices, but also in short supply.
4, increase member registrations
general community type sites are promoting this as the main purpose. Should be said that this task is more difficult, because many Internet products are required to be registered, users have had very numb.
To effectively achieve the purpose for user registration, we must first study the circumstances under which the user would go to take the initiative to register. I think many of my friends already know the answer, only when users encountered particularly like the content, or resources, especially the resources that are relatively rare, only willing to register. Based on this, before making such a promotion, relevant personnel should be thoroughly studied first goal of the user, be clear that they most want to get that content on the Internet or the resources, particularly resources that are not common, and then find the resources and publish to your own website, so that together will promote a more with less.
Example, some software crack forums, which provide a lot of valuable registration code or crack program,Denver Broncos jerseys, but requires registration to download, often such a forum user registration rates are very high.
5, to improve PR value
the most simple, is more with high PR, high weight, high-ranking well-known websites to exchange links. When the exchange of note of the following four points:
1, the other party outside the chain, the largest number of pages should not exceed 50, otherwise no matter how high his PR value, you do not have much significance.
2, the other side of the PR value should not be less than the PR value of your page.
3, note that checking each other’s PR value is true, whether the penalties by search engines too.
4, as a way to use cross-links link exchange. Some people may not understand what is cross-linked, simply means that your A link to his page B page B page links you to his C-page. A page or your link to his page B, and his link to your C page D page.
6, increase Alexa ranking
have a high ranking site, is the dream of many of my friends actually want to improve the Alexa ranking is not difficult. First we need to understand the principle of Alexa, Alexa is based on the Alexa toolbar installed on the user’s visit to schedule rankings. The answer came out, want to enhance Alexa ranking, and finding ways to attract the Alexa toolbar installed people to visit your site. What kind of people like Alexa toolbar installed on it? Webmaster, IT practitioners, related media practitioners. In addition to attracting the ALEXA toolbar has been installed outside the user does, but also to find ways to guide your loyal users to install Alexa toolbar. Here to tell you that the two methods can be implemented immediately:
1, site staff have been installed on the first Alexa toolbar.
2, in admin5, portal links, and other websites to promote a related article, and leave your links. Because users of these sites, Alexa toolbar installed are all very high rate of population.
addition to the six outside of it, there is a snake oil method is to SEO. However, because SEO is a very specialized and complicated project, would not elaborate on this today, finally I wish you all a push to fame.
author information: Jiang Li Kun, also known as big pot, push a (www.tui18.com) founder. Want to see more articles, please search push of a or column Jiang Li-kun. Jiang Kun Li of the QQ: 21275749, new operators / promotion of exchange of six groups: 41037223, welcome to join.
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